SPB Business plan pitch

Business plan pitch notes:

Idea

For my business idea is to be as a freelance working within the Visual Effects and 3D animation industry. I`d like to be as FX Artist and XSI Artist .

I am planning to work in London, Hong Kong or Beijing. I am an undergraduate I don`t mind where can I work, I just want to quick to work and learn more knowledge from industry.

My Service

At the beginning, I will offer the service of XSI skills and animation skills, as this is considered as entry level and a way of moving on to Visual effects industry. After gaining experience I will be able to move on to VFX and offering a service as a VFX artist.

I feel happy to work unsociable hours and weekends. I can offer professional and efficient work. I am self motivated and hard working.

Marketing Strategy

In order to appear professional a set of marketing materials have been designed and produced, this is the business card and A CD sticker, it will be put onto my show reel and will be sent off to the companies which I applied. Besides business card and CD sticker, I also sign up blogger, Linked in and twitter, one way to display my show reel and animation work process, the other way is have a try to communicate with the companies                                                                                                            

Competition

For my main competition is graduate as a fresh graduate, there will also be less experienced compare with who are already working in the industry for several years. For second competition is technique skills for VFX industry, as graduate we know less and unmeasured CG skills compare with people who working at industry. The third one is the visa problems compare with local people if I want to find a job in UK. Because I am an international student, if I want to work I need work permit to extent my visa date.

Financial Information

I will build up a personal website later it will cost £50 per year. The business cards and CD showreel stickers that have been produced have all been printed by me spent £50 per year. To requirement to buy personal software licences and hardware will spent more than £3900.  For additional cast is Living expenses and treavel expense around £200

SUMMARY

My business plan is to be as a freelance working within the Visual Effects and 3D animation industry. I can work as XSI Artist and FX Artist.The key benefits for an employer from me are that I can provide quick, professional and efficiently work. I took lots of materials market, like business card and CD sticker. And a well-made show reel will help me to win over and get a job.

Action Plan and Final point

Action Plan


Objective Task                                       Date                     Completion

Marketing Design                                10/02/11                      yes

Test                                                    15/03/11                        yes

Develop design                                   01/04/11                        yes

Print                                                   10/04/11                          yes

Web dedign                                        30/05/11

Showreel Complete work                   10/04/11                          yes

Produce Showreel                              25/05/11

Buren CD                                          25/05/11

Job Application Online application          05/11

Send showreel                                        05/11



 Final point


My business plan is to be as a freelance working within the Visual Effects and 3D animation industry. I can work as Concept Artist, Vue Artist, XSI Artist and FX Artist.

The key benefits for an employer from me are that I can provide quick, professional and efficiently work. I will work and provide my service as a sole trader. I will operate and present myself under my own name (Nana Guo) within net work. I took lots of materials market, like business card and CD sticker. And a well-made show reel will help me to win over and get the job.

SPB Financial Information

There are a few start-up costs that need to be addressed. These are for the most part related to marketing and equipment.
I will build up a personal website later it will cost £50 per year. The business cards and CD showreel stickers that have been produced have all been printed by me spent £50 per year.
To requirement to buy personal software licences and hardware will spent more than £5000.
For additional cast is Living expenses and treavel expense around £200.

SPB Key Objectives

• I will continue update the network in order to make contacts and I will keep in regular contact with the companies.
• I will produce a new and up to date showreel at least once a year.
• I will train myself the new technology and method.

• Within the first year I aim to find a job as a runner or a XSI artist, in an animation company.

• With two or three year I am aim to be working as a junior Fx Artist.

SPB Business Structure

I will work and provide my service as a freelancer. I will operate and present myself under my own name (Nana Guo). This is because it`s easy to found and easy to advertised myself. Potential employers will be approached by showing them my work in the different forms of my showreel. Through a good use of networking I will create and maintain contacts within the industry. Like Linked in web will displayed my contact details and my CV. It is focus on business related and network. And for Facebook is go and look at the new visual effects companies` recruiters and information. The structure is simple but easy to remember and research.

SPB S.W.O.T. Analysis

Strengths:
• I know lots of the animation method and principles to support my animation career.

• I know lots a CG software, e.g. Maya, 3Ds Max, Softimage XSI, Vue, Houdini etc. And I know the software used in industry and have learnt how to use it.

• I am aware of how the progression system in order to become a FX Artist. And I am a hardworking and professional CG Artist.

• I have strong hand drawing skill, and I get ability of do a project from concept stage to post production stage.

• I am glad to work at unsociable hours or weekends. The important is I am cheap, I don`t mind how much the salary, I just want to lean knowledge from CG industry.

• I have carefully tailored my work process this year to learn the skills required to help me entry the industry.

Weaknesses:

• I have no previous industry work experience in visual effects industry.

• I not grow up in English language country, so I just worry about my communication skill.

• Other graduates may be more qualified than me, for example, master’s degree.

Opportunities:

• I know some visual effects complains location in London, Singapore and Beijing, I don`t mind where can I work, I just want to quick into industry to gain experiment.

• I have got strong hand drawing and technique skills.

• I have a strong animation showreel.

Threats:

• I have got limited experiment.

• The visual effects industry is a highly competitive industry.

SPB Marketing Strategy

To be hired in the visual effects industry there are lots of marketing to do. The marketing strategy will have a good show reel a establishing a company presence. Because the strong competitive for visual effects industry, it is not enough for a strong show reel to secure a job. In order to appear professional a set of marketing materials have been designed and produced.

A professional business card has been produced which displays all the relevant information about me, such as name, mobile phone number, email, contact and a show reel link. There are four designs for my business card; the front page picture is created by VUE and Softimage. It is one way can show my software skill and second way is present my personal information.

A CD sticker has been designed that will be put onto my show reel and will be sent off to visual effects companies which I applied. The design style is same as business card.


Besides business card and CD sticker, I also sign up blogger, Linked in and twitter one way to display my show reel and animation work process, the other way is have a try to communication with the company.

For my blog address nana-animation.blogspot.com we can clearly see I put lots of animation process work when I do second and third year studying in Computer Animation at Teesside University.

For my Linked in address is www.linkedin.com/in/nanaguo. I will promote myself to contact with companies and talking with them.

I also sign up Twitter to follow the companies the address is twitter.com/#!/guo_nana that I am interested in, I will talking with and visiting the web of the recruitment regularly.

also, Facebook is a important tool to conmunicate with companies. http://www.facebook.com/home.php#!/profile.php?id=1658746608
In order to does marketing me professional I exceptional level I hope to acquire contacts and work through word of mouth and effective use of networking.

SPB Products and Services

I will try supplying my skills as a service to Visual Effects companies. At the beginning I will offer the service of XSI skills and VUE skills, as this is generally considered as entry level and a way of moving on to VFX. After gaining experience I will be able to move on to VFX and offering a service as a VFX artist. I will be constantly using and developing my level of skill and experience will be constantly developing, and calculated industry experience. As I become more experienced artist, my service will become more expensive. I feel grad to work unsociable hours and weekends. I can offer professional and efficient work. I am self motivated and hard working person, I have learnt the software recently in use within the industry therefore require no additional training.

SPB Market Analysis2

There are two main types of people who go into VFX industry, for the first are the artistic types. People who love drawing, They can also just be people who have a good eye for scene composition, these people typically graduate to the 3D major, 3D modelling, texture artists, animators etc. the other type is the more scientific person. someone who does programming or can easily pickup complex applications and create scripts to solve technical problems. Blue/green screen compositing or Technical Director Work.


There are several ways to get into VFX industry. To work with a post production company as a runner. Like The Mill, MPC, Framestore, ILM, have runners which run messages around the company do odd jobs. The second way is self study; a book can teach you how to use an application, and look at some gnomon DVDs is also helpful.The third way is in house classroom training or online training. Like escape studio, FXphd.

SPB Market Analysis

After handed in Final year project, it`s time to come back work with SPB business plan.

Market Analysis

From my primary research www.nanaguo-spb.blogspot.com, we know that what digital visual effects industry is and what the benefit the filmmaker and directors get from VFX industry.

Filmmakers and directors use digital VFX to modify, enhance and augment live-action cinematography. They use a subset of visual effects to enable realization of the visual aspects of film and television projects.

Digital technologies permit filmmakers to surpass the constraints of physical reality.
Typically VFX include integration of digital elements into live-action cinematography, combining elements from multiple sources into composite images or creating photorealistic shots totally by computer.

VFX artists can create 3D elements that do not exist in reality, for example the monsters, horror characters, a pig can talks, a head that explodes etc.

Digital set extensions permit modification of film locations VFX can alter environmental elements such as making day-night and creating storms, tornados, fire storms, that extend beyond both physical reality and budget allowances.

From above we will know that the visual effects industry business is a huge increasing market. More and more strong visual films are released every year, the effects and technique is better than the year before compare with the high standard effects shots. It is can say the visual effects industry have almost become a commodity and also it is used widely in films, games, commercials, game and TV shows industry. Also the trend of visual effects facilities hiring freelancers seems to be increasing.

Marketing Strategy&Key Objectives and Financial Overview

  Marketing Strategy

One way,I have designed and produced webs, business cards and showreel CD’s in order to come across more professional to an employer, other way I have signed up  Facebook, Lind in and Twitter try to communicate with employers.

Key Objectives and Financial Overview

For my key objective is to be working as a junior VFX Artist within 2years.

For the initial finances needed baced on software and hardware use.

Service Features&Market Analysis

     Service Features

I will be providing a service as a freelance for compositor, VFX Artist, Concept Artist, Matchmove Artist. I took some research for the work positions` from visual effects and 3D animation companies. I am prepared to wo rk with companies worldwide, I will try to learn different culture and different experience. It is excellent for me get a great career.

  Market Analysis

My service is going to be aimed at the Visual Effects industry and 3D animation industry. There got lots of positions for VFX artist, Matchmove artist, Compositer and Concept artist.

research1:

Pixomondo is an international visual effects company with a global network of studios in Berlin, Frankfurt, Munich, Stuttgart, Los Angeles, London, Shanghai, Beijing and most recently Toronto.

Pixomondo produces feature film, television and commercial visual effects.

Founded in 2001 by CEO and Executive Producer Thilo Kuther, Pixomondo began its work creating video installations and 3d-animations for high end corporate clients such as Porsche, Bertelsmann, etc.

Pixomondo offers 24/7 visual effects production and supervision, CG character creation, 3D animation and pre-visualization for the feature film, television and commercial industries.

With considerable, established international experience and a talented staff of artists from around the world, Pixomondo has positioned itself at the forefront of the changing world of visual effects with an efficient and collaborative workflow across datelines and time zones that has given rise to a 24/7 production cycle.

Pixomondo′s international framework makes us eligible for UK and Canadian tax credits and European tax incentives like the German Federal Film Fund, advantages we pass on to our clients.

Pixomondo is currently in production on the highly anticipated The Invention of Hugo Cabret and Fast and Furious 5 and recently delivered visual effects for Percy Jackson The Lightning Thief, A Nightmare on Elm Street, Ninja Assassin, Zookeeper and Sucker Punch.

source: http://www.pixomondo.com/web/company/index.htm

             

jobs     

source: http://www.pixomondo.com/web/hiring/index.htm

research2:

Nvizible visual effects

SPB Business Overview

 <!--[endif]-->Business Overview

For my business idea is to be as a freelance working within the Visual Effects and 3D animation industry. The key benefits for an employer from me are that I can provide quick, professional and efficiently work, I am glad to work with unsociable hours in order to complete the work, I can offer a reasonable price for the employers.

I can working as the area below:

VFX Artist

Concept Artist

VUE Artist

XSI Artist

I am planning to work in London, Toronto, Hong Kong, Singapore or Beijing. I am an undergraduate I don`t mind where can I work, I just want to quick to work and learn more knowledge from industry. Basically two years’ time I hope to study more from my job and build up a perfect showreel. 

SPB GUIDE

This is the first time I do a business plan,so I will following the business guide content from Digital City.

BUSINESS PLAN GUIDE

CONTENTS

1.            Business Summary

1.1.       Business Overview

1.2.       Product or Service Features

1.3.       Market Analysis

1.4.       Marketing Strategy

1.5.       Key Objectives and Financial Overview

2.              Detailed Plan

2.1.       Market Analysis

2.2.       Competition

2.3.       Product(s) or Service(s)

2.4.       Marketing Strategy

2.5.       Product or Service Production

2.6.       S.W.O.T. Analysis

2.7.       Business Structure

2.8.       Management and Ownership

2.9.       Key Objectives

2.10.  Financial Information

2.11.  Action Plan

3.              Final Point

SPB Stage2

Now,it`s time to come back to SPB stages2

Stage 2: Prepare and Pitch a Graduate Business Start-up Proposal

Following your research, you are required to develop and pitch your commercial idea for a graduate business start-up. You are expected to work individually but you are allowed to work in teams of two providing you have approval from the module tutor. Your idea must be approved by the tutor/s at the beginning of Stage 2.

You will prepare a business case that will support the commercialisation of your ideas.  This will involve producing a written start-up business plan plus marketing and promotional materials for your company or product. Guidance notes on business planning and marketing materials will be made available and discussed during the relevant practical sessions. The layout and the scope of the business plan and marketing materials will be determined in close consultation with the module tutors during the practical sessions. You will be required to hand-in all relevant materials for assessment including your written business plan and marketing materials.

The final stage of the project involves pitching your completed proposal to a panel including your tutors and an external panel member. Imagine you are a recent graduate pitching for business start-up funding. During this presentation you should be in a position to defend your proposals from a business and creative perspective.  Your peers will observe all presentations.

All of your development work for this stage and a digital copy of your final pitch must be stored on your DEVELOPMENT BLOG. 

Deadlines and Submission

 1 Business Plan, Marketing and Promotional Materials (Oasis, 18^th April 12pm)

      

       This should include all relevant material that you might expect to find in a business plan for a start-up business such as information about you, your business idea, unique selling point [USP], potential market, and identified competition, potential sources of funding, a start-up budget and marketing plan. Templates and/or examples will be provided, but you are also expected to identify examples of good practice for yourself. 

You will also have opportunity to produce a set of marketing materials appropriate to your intended sector. This may contain business cards, flyer and a company web presence in the form of a BLOG or web holding page for your business or product. Consider the overall branding of your company or product. The scope of this will be determined in consultation with your tutors.

You must create an individual DEVELOPMENT BLOG as part of this submission and this must include all of your development work.

For this element of the project, you are expected to work as an individual. You are allowed to work in teams of two but you must get this approved by the module leader to make sure that each student produces the appropriate amount of work.  

2 Presenting Your Company (week beginning 2nd May and 9^th May)

      

        The final presentation will take the form of a pitch during which you will be expected to present your company or product idea.  This stage should be considered to be your entry in to the BBC television show format Dragon’s Den.  You should treat your presentation as a pitch for funding during which you should be prepared to answer questions about your business proposition and it’s potential for success.

You will be required to upload your presentation visual aids and the development work onto your DEVELOPMENT Blog.

Assessment Criteria and Weighting

Part 2:

Written Business Plan, Marketing and Promotional Materials All written work should be word processed and presented in an appropriate, professional manner. Your business should demonstrate an understanding of the market and competition and how your product or business will successfully fit into this marketplace. The content of the business plan is important, but you must also consider the presentation. The marketing and promotional materials should be appropriate to your market as well as being creative and distinctive. You should present the final promotional materials in a professional manner, including your development work too. All of your development work should be contained in a Research Blog.

Part 3:

Presenting Your Company Your pitch should be clear, concise and should also attract the panel to want to invest in or support your company or product idea.  You should aim to make your pitch as interesting as possible whilst retaining a high   level of professionalism and enthusiasm. You will have 10 minutes [including questions] to deliver your final pitch and you should use a technique that allows you to present to a large audience with clarity. You will be required to submit your presentation visual aids and the development work to show how the visual aids and your script etc. were developed. A digital copy of your pitch should be uploaded to your development blog.