Saturday, April 16, 2011

SPB Market Analysis

After handed in Final year project, it`s time to come back work with SPB business plan.

Market Analysis

From my primary research www.nanaguo-spb.blogspot.com, we know that what digital visual effects industry is and what the benefit the filmmaker and directors get from VFX industry.

Filmmakers and directors use digital VFX to modify, enhance and augment live-action cinematography. They use a subset of visual effects to enable realization of the visual aspects of film and television projects.

Digital technologies permit filmmakers to surpass the constraints of physical reality.
Typically VFX include integration of digital elements into live-action cinematography, combining elements from multiple sources into composite images or creating photorealistic shots totally by computer.

VFX artists can create 3D elements that do not exist in reality, for example the monsters, horror characters, a pig can talks, a head that explodes etc.

Digital set extensions permit modification of film locations VFX can alter environmental elements such as making day-night and creating storms, tornados, fire storms, that extend beyond both physical reality and budget allowances.

From above we will know that the visual effects industry business is a huge increasing market. More and more strong visual films are released every year, the effects and technique is better than the year before compare with the high standard effects shots. It is can say the visual effects industry have almost become a commodity and also it is used widely in films, games, commercials, game and TV shows industry. Also the trend of visual effects facilities hiring freelancers seems to be increasing.

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