Tuesday, April 26, 2011
Sunday, April 17, 2011
Action Plan and Final point
Action Plan
Objective Task Date Completion
Marketing Design 10/02/11 yes
Test 15/03/11 yes
Develop design 01/04/11 yes
Print 10/04/11 yes
Web dedign 30/05/11
Showreel Complete work 10/04/11 yes
Produce Showreel 25/05/11
Buren CD 25/05/11
Job Application Online application 05/11
Send showreel 05/11
Final point
My business plan is to be as a freelance working within the Visual Effects and 3D animation industry. I can work as Concept Artist, Vue Artist, XSI Artist and FX Artist.
The key benefits for an employer from me are that I can provide quick, professional and efficiently work. I will work and provide my service as a sole trader. I will operate and present myself under my own name (Nana Guo) within net work. I took lots of materials market, like business card and CD sticker. And a well-made show reel will help me to win over and get the job.
Objective Task Date Completion
Marketing Design 10/02/11 yes
Test 15/03/11 yes
Develop design 01/04/11 yes
Print 10/04/11 yes
Web dedign 30/05/11
Showreel Complete work 10/04/11 yes
Produce Showreel 25/05/11
Buren CD 25/05/11
Job Application Online application 05/11
Send showreel 05/11
Final point
My business plan is to be as a freelance working within the Visual Effects and 3D animation industry. I can work as Concept Artist, Vue Artist, XSI Artist and FX Artist.
The key benefits for an employer from me are that I can provide quick, professional and efficiently work. I will work and provide my service as a sole trader. I will operate and present myself under my own name (Nana Guo) within net work. I took lots of materials market, like business card and CD sticker. And a well-made show reel will help me to win over and get the job.
SPB Financial Information
There are a few start-up costs that need to be addressed. These are for the most part related to marketing and equipment.
I will build up a personal website later it will cost £50 per year. The business cards and CD showreel stickers that have been produced have all been printed by me spent £50 per year.
To requirement to buy personal software licences and hardware will spent more than £5000.
For additional cast is Living expenses and treavel expense around £200.
I will build up a personal website later it will cost £50 per year. The business cards and CD showreel stickers that have been produced have all been printed by me spent £50 per year.
To requirement to buy personal software licences and hardware will spent more than £5000.
For additional cast is Living expenses and treavel expense around £200.
SPB Key Objectives
• I will continue update the network in order to make contacts and I will keep in regular contact with the companies.
• I will produce a new and up to date showreel at least once a year.
• I will train myself the new technology and method.
• Within the first year I aim to find a job as a runner or a XSI artist, in an animation company.
• With two or three year I am aim to be working as a junior Fx Artist.
• I will produce a new and up to date showreel at least once a year.
• I will train myself the new technology and method.
• Within the first year I aim to find a job as a runner or a XSI artist, in an animation company.
• With two or three year I am aim to be working as a junior Fx Artist.
SPB Business Structure
I will work and provide my service as a freelancer. I will operate and present myself under my own name (Nana Guo). This is because it`s easy to found and easy to advertised myself. Potential employers will be approached by showing them my work in the different forms of my showreel. Through a good use of networking I will create and maintain contacts within the industry. Like Linked in web will displayed my contact details and my CV. It is focus on business related and network. And for Facebook is go and look at the new visual effects companies` recruiters and information. The structure is simple but easy to remember and research.
SPB S.W.O.T. Analysis
Strengths:
• I know lots of the animation method and principles to support my animation career.
• I know lots a CG software, e.g. Maya, 3Ds Max, Softimage XSI, Vue, Houdini etc. And I know the software used in industry and have learnt how to use it.
• I am aware of how the progression system in order to become a FX Artist. And I am a hardworking and professional CG Artist.
• I have strong hand drawing skill, and I get ability of do a project from concept stage to post production stage.
• I am glad to work at unsociable hours or weekends. The important is I am cheap, I don`t mind how much the salary, I just want to lean knowledge from CG industry.
• I have carefully tailored my work process this year to learn the skills required to help me entry the industry.
Weaknesses:
• I have no previous industry work experience in visual effects industry.
• I not grow up in English language country, so I just worry about my communication skill.
• Other graduates may be more qualified than me, for example, master’s degree.
Opportunities:
• I know some visual effects complains location in London, Singapore and Beijing, I don`t mind where can I work, I just want to quick into industry to gain experiment.
• I have got strong hand drawing and technique skills.
• I have a strong animation showreel.
Threats:
• I have got limited experiment.
• The visual effects industry is a highly competitive industry.
• I know lots of the animation method and principles to support my animation career.
• I know lots a CG software, e.g. Maya, 3Ds Max, Softimage XSI, Vue, Houdini etc. And I know the software used in industry and have learnt how to use it.
• I am aware of how the progression system in order to become a FX Artist. And I am a hardworking and professional CG Artist.
• I have strong hand drawing skill, and I get ability of do a project from concept stage to post production stage.
• I am glad to work at unsociable hours or weekends. The important is I am cheap, I don`t mind how much the salary, I just want to lean knowledge from CG industry.
• I have carefully tailored my work process this year to learn the skills required to help me entry the industry.
Weaknesses:
• I have no previous industry work experience in visual effects industry.
• I not grow up in English language country, so I just worry about my communication skill.
• Other graduates may be more qualified than me, for example, master’s degree.
Opportunities:
• I know some visual effects complains location in London, Singapore and Beijing, I don`t mind where can I work, I just want to quick into industry to gain experiment.
• I have got strong hand drawing and technique skills.
• I have a strong animation showreel.
Threats:
• I have got limited experiment.
• The visual effects industry is a highly competitive industry.
SPB Marketing Strategy
To be hired in the visual effects industry there are lots of marketing to do. The marketing strategy will have a good show reel a establishing a company presence. Because the strong competitive for visual effects industry, it is not enough for a strong show reel to secure a job. In order to appear professional a set of marketing materials have been designed and produced.
A professional business card has been produced which displays all the relevant information about me, such as name, mobile phone number, email, contact and a show reel link. There are four designs for my business card; the front page picture is created by VUE and Softimage. It is one way can show my software skill and second way is present my personal information.
A CD sticker has been designed that will be put onto my show reel and will be sent off to visual effects companies which I applied. The design style is same as business card.
Besides business card and CD sticker, I also sign up blogger, Linked in and twitter one way to display my show reel and animation work process, the other way is have a try to communication with the company.
For my blog address nana-animation.blogspot.com we can clearly see I put lots of animation process work when I do second and third year studying in Computer Animation at Teesside University.
For my Linked in address is www.linkedin.com/in/nanaguo. I will promote myself to contact with companies and talking with them.
I also sign up Twitter to follow the companies the address is twitter.com/#!/guo_nana that I am interested in, I will talking with and visiting the web of the recruitment regularly.
also, Facebook is a important tool to conmunicate with companies. http://www.facebook.com/home.php#!/profile.php?id=1658746608
In order to does marketing me professional I exceptional level I hope to acquire contacts and work through word of mouth and effective use of networking.
A professional business card has been produced which displays all the relevant information about me, such as name, mobile phone number, email, contact and a show reel link. There are four designs for my business card; the front page picture is created by VUE and Softimage. It is one way can show my software skill and second way is present my personal information.
A CD sticker has been designed that will be put onto my show reel and will be sent off to visual effects companies which I applied. The design style is same as business card.
Besides business card and CD sticker, I also sign up blogger, Linked in and twitter one way to display my show reel and animation work process, the other way is have a try to communication with the company.
For my blog address nana-animation.blogspot.com we can clearly see I put lots of animation process work when I do second and third year studying in Computer Animation at Teesside University.
For my Linked in address is www.linkedin.com/in/nanaguo. I will promote myself to contact with companies and talking with them.
I also sign up Twitter to follow the companies the address is twitter.com/#!/guo_nana that I am interested in, I will talking with and visiting the web of the recruitment regularly.
In order to does marketing me professional I exceptional level I hope to acquire contacts and work through word of mouth and effective use of networking.
SPB Products and Services
I will try supplying my skills as a service to Visual Effects companies. At the beginning I will offer the service of XSI skills and VUE skills, as this is generally considered as entry level and a way of moving on to VFX. After gaining experience I will be able to move on to VFX and offering a service as a VFX artist. I will be constantly using and developing my level of skill and experience will be constantly developing, and calculated industry experience. As I become more experienced artist, my service will become more expensive. I feel grad to work unsociable hours and weekends. I can offer professional and efficient work. I am self motivated and hard working person, I have learnt the software recently in use within the industry therefore require no additional training.
Saturday, April 16, 2011
SPB Market Analysis2
There are two main types of people who go into VFX industry, for the first are the artistic types. People who love drawing, They can also just be people who have a good eye for scene composition, these people typically graduate to the 3D major, 3D modelling, texture artists, animators etc. the other type is the more scientific person. someone who does programming or can easily pickup complex applications and create scripts to solve technical problems. Blue/green screen compositing or Technical Director Work.
There are several ways to get into VFX industry. To work with a post production company as a runner. Like The Mill, MPC, Framestore, ILM, have runners which run messages around the company do odd jobs. The second way is self study; a book can teach you how to use an application, and look at some gnomon DVDs is also helpful.The third way is in house classroom training or online training. Like escape studio, FXphd.
There are several ways to get into VFX industry. To work with a post production company as a runner. Like The Mill, MPC, Framestore, ILM, have runners which run messages around the company do odd jobs. The second way is self study; a book can teach you how to use an application, and look at some gnomon DVDs is also helpful.The third way is in house classroom training or online training. Like escape studio, FXphd.
SPB Market Analysis
After handed in Final year project, it`s time to come back work with SPB business plan.
Market Analysis
From my primary research www.nanaguo-spb.blogspot.com, we know that what digital visual effects industry is and what the benefit the filmmaker and directors get from VFX industry.
Filmmakers and directors use digital VFX to modify, enhance and augment live-action cinematography. They use a subset of visual effects to enable realization of the visual aspects of film and television projects.
Digital technologies permit filmmakers to surpass the constraints of physical reality.
Typically VFX include integration of digital elements into live-action cinematography, combining elements from multiple sources into composite images or creating photorealistic shots totally by computer.
VFX artists can create 3D elements that do not exist in reality, for example the monsters, horror characters, a pig can talks, a head that explodes etc.
Digital set extensions permit modification of film locations VFX can alter environmental elements such as making day-night and creating storms, tornados, fire storms, that extend beyond both physical reality and budget allowances.
From above we will know that the visual effects industry business is a huge increasing market. More and more strong visual films are released every year, the effects and technique is better than the year before compare with the high standard effects shots. It is can say the visual effects industry have almost become a commodity and also it is used widely in films, games, commercials, game and TV shows industry. Also the trend of visual effects facilities hiring freelancers seems to be increasing.
Market Analysis
From my primary research www.nanaguo-spb.blogspot.com, we know that what digital visual effects industry is and what the benefit the filmmaker and directors get from VFX industry.
Filmmakers and directors use digital VFX to modify, enhance and augment live-action cinematography. They use a subset of visual effects to enable realization of the visual aspects of film and television projects.
Digital technologies permit filmmakers to surpass the constraints of physical reality.
Typically VFX include integration of digital elements into live-action cinematography, combining elements from multiple sources into composite images or creating photorealistic shots totally by computer.
VFX artists can create 3D elements that do not exist in reality, for example the monsters, horror characters, a pig can talks, a head that explodes etc.
Digital set extensions permit modification of film locations VFX can alter environmental elements such as making day-night and creating storms, tornados, fire storms, that extend beyond both physical reality and budget allowances.
From above we will know that the visual effects industry business is a huge increasing market. More and more strong visual films are released every year, the effects and technique is better than the year before compare with the high standard effects shots. It is can say the visual effects industry have almost become a commodity and also it is used widely in films, games, commercials, game and TV shows industry. Also the trend of visual effects facilities hiring freelancers seems to be increasing.
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